Asus turns to negative ad campaign to sell devices, expects to ship 1 million ZenFone units in Q2

In a crowded Chinese smartphone market, Asus plans on using a negative ad campaign in order to grab sales from a smartphone hungry population. This means that instead of focusing on the great features and capabilities of its own products, Asus ads will show you how the competition screwed up. Along these lines, Asus has already referred to its rivals as idiots, saying that it won't hold back production of its ZenFone to create an artificial demand.



This so-called "Hunger Marketing" is all the rage in China and is relied on by companies like Xiaomi. With this marketing ploy, a small number ...



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