Nike gives FuelBand team the boot, will no longer make wearable tech

Nike is apparently saying, “Just Don’t,” to its wearable hardware team which produced products like the Nike+ FuelBand SE fitness tracker. The FuelBand worked in tandem with the associated app for iOS devices.



Therein lies Nike’s revised vision, software, meaning that the team of about 70 or so that helped develop the FuelBand wearable device are being let go by the company, though it is conceivable that some folks may be offered a transfer to other operations.



For now though, it looks as though about 80% of the FuelBand team have been shown the door, the majority of whom, used to ...



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