Monday, April 14, 2014

Samsung executive says change in strategy led to smartphone success, not copying Apple

The former CEO of Samsung Mobile's U.S. division, Dale Sohn, took the stand on Monday as the second Apple-Samsung patent trial resumed after the weekend break. Sohn testified that Samsung started to grab momentum for its smartphones in 2011, not because it copied Apple, but because of a change in strategy. That change involved the way that Samsung and carriers marketed its smartphones. Sohn said that Samsung's market share of the U.S.smartphone market has soared from 10% in 2010 to more than 30% in 2012. Sohn is now a Samsung adviser at the company's Korean headquarters.



Under cross-examination, ...



from PhoneArena - News http://ift.tt/1iPCSus

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