Xiaomi looks to brand for international markets with Mi.com

Ever since Xiaomi hired Hugo Barra away from Google's Android team, it was made clear that the company had designs on expanding its brand reach around the world. While the company has expanded a bit, it has taken its first real step in reaching a Western market by purchasing the Mi.com domain.

The simple fact of the matter is that Xiaomi is a tough name for many to remember. English-speakers especially tend to be put off by words that begin with an X, not to mention the fact that someone new to the brand would need to be taught how to pronounce the name (Hugo Barra explained ...



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