If the rumors come true, this week will see Apple officially make a $3.2 billion bid for Beats Audio. Apparently, Apple has its eyes on Beats Music, the subscription streaming music service offered by Beats. Apple executives are said to be quite impressed at the rate that free subscribers are converting into paid subscribers.
As far as Beat's headphones are concerned, Apple wants to work with Beats to improve the quality of the design in future models. Currently, this business is turning a profit.
But the headphones business is not the reason for the purchase of Beats by Apple. The ...
from PhoneArena - News http://ift.tt/1nFHecw
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