Apple called "arrogant" in report detailing purchase of Beats Audio

Why would Apple be forced to pay $3 billion for Beats Audio? According to a report issued Thursday, Apple's arrogance got the better of it as iTunes Radio management ignored the competition to such a degree, that some inside the division did not know that Spotify was a subscription service. But Apple engineers knew all about Spotify, preferring to use it instead of their own iTunes Radio during their free time. Another streaming service favored by Apple engineers on their own personal time was Pandora.



Apple had figured that with iTunes Radio, it could use a consumer's buying history on ...



from PhoneArena - News http://ift.tt/1mhEij1