BlackBerry brand loyalty hits low as UK customers switch to the iPhone... 4

While John Chen is, undeniably, doing a heck of a job steering BlackBerry's ship towards warmer shores, UK phone trade-in website 'Cash for phones comparison' has lined up some bleak stats, showing the long path that the Canadian company has ahead of becoming relevant in the consumer smartphone business again.



Basically, only ~8% of customers who traded an old BlackBerry phone for a new handset claimed loyalty to the brand, while the overwhelming majority of ~66% of customers has went the path of the iPhone. Another %7 are heading towards a new Samsung device. Adding insult to the injury, ...



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