On Tuesday, Apple announced to developers that it is offering two new options for iAds. A full-screen interstitial banner ad will cover the entire screen, as opposed to the traditional banner ad that runs across the top or bottom of the display. The full-screen banner ads do cost more, which makes sense considering the larger amount of real estate employed. These single ads can be static, or used as a transitional effect between two sections of an app.The other new option for developers is a pre-roll video. This selection costs more than the traditional header/footer and MREC (medium rectangle) ...
from PhoneArena - News //www.phonearena.com/news/Apple-adds-two-new-full-screen-iAd-options-for-developers_id59852
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