Google buys iPhone messaging app Emu, likely to bolster Hangouts and Google Now

Google has pulled out its wallet again, this time to buy Emu, a messaging app for iPhone that has a "personal assistant" built in. The company that built Emu was led by a former Apple employee who had worked on Siri, and now the team is joining Google. The purchase itself is curious, because there is overlap between Emu, Hangouts, and Google Now.

Of the features that Emu touted as its big differentiators (which you can see in the video below), Google already either has the same or is working on the same features. Both Emu and Hangouts offer options to easily share your location ...



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