
For a company trying to sell a flagship spec'd Android phone at a value price, OnePlus is having problems putting together a marketing plan that helps promote its handsets. The latest scheme is a "Ladies First" campaign. Women are invited to "draw a OnePlus logo on a piece of paper or your hand/face/wherever," and post it on the OnePlus web site, where the OnePlus community (mostly men) will vote.
OnePlus is drawing the line at nudity, so keep it clean ladies! The fifty most-well liked women will each receive an invite to purchase the OnePlus One and a Never Settle t-shirt. In addition, ...
from PhoneArena - News http://ift.tt/1oHvl2Y
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