Viva Móvil by Jennifer Lopez closes its doors in New York City

It was over a year ago that Viva Móvil was cast upon us, a premium Verizon Wireless authorized retail venture in collaboration with Brightstar Corporation (a large wireless wholesale distributor founded by Sprint’s new CEO Marcelo Claure) that would focus on catering to Latino clientele. With the initiative, some brick-and-mortar stores were created with J-Lo’s Viva Móvil branding being the leading banner, offering Verizon products with accessories themed in J-Lo’s fashion sense.



The flagship store was launched in Brooklyn, in New York City, last summer to much acclaim and with Jennifer ...



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