Watch industry bigwigs like Tim Cook, Bill Gates, Jeff Bezos, and Mark Zuckerberg take on the Ice Bucket Challenge

The list of celebrities, among which tech industry bigwigs, taking onto the Ice Bucket Challenge now spans dozens of names. For those who remain unaware, the challenge aims to raise awareness to ALS (Amyotrophic lateral sclerosis), more widely-known as Lou Gehrig's disease, and it has done so splendidly.

The rules go like this: you (or whoever) post a video of you dumping a bucket of ice-cold water on your head, and then challenge up to three friends. The same have to answer the challenge within 24 hours or donate to the ALS Association, or both.

Nobody can ...



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