Apple Watch breaks cover: the new category

The Apple Watch is real: after months of endless leaks and speculations about an 'iWatch', Apple unveiled the new Apple Watch to a crowd of tech and fashion journalists. The Apple Watch is a tech gadget, but it’s not one just for the geeks - it has the stylish and fashionable looks that will appeal to ordinary people. Under the hood, though, it’s vastly different that any other classic watch.

Here's what Apple chief executive Tim Cook had to say about this gadget: "An entirely new product. We believe this product will redefine what people expect from ...



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