Furniture retailer IKEA has its 2015 catalog coming out. What better way to promote it than to copy the style used by Apple to promote the iPhone and its other devices. If you close your eyes and listen to the accent of the fictional Jorgen Eghammer, IKEA's "chief design guru," you'd swear that you were listening to Jony Ive talking about the upcoming Apple iPhone 6.The IKEA 2015 catalog has no cables, notes Ehgammer, and features eternal battery life. With the catalog closed, the "interface" is 7.5 inches by 8 inches. But when you open the catalog, it increases to 15 inches. And the book ...
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