Way back in 2006, Verizon was using customer information to create targeted marketing campaigns. This in itself is nothing new. However, in an apparent break-down of following process guidelines, Big Red did not provide any notice to its customers, or that they had a right to opt out of the campaigns.Fast forward to 2013, when the FCC learned of the violation, and it was Verizon itself that discovered the problem. By then, the targeted campaigns had reached or touched over 2 million Verizon customers since they began.
The FCC’s Enforcement Bureau began an investigation into the ...
from PhoneArena - News http://ift.tt/YdhLzv
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