There have been reports recently that Apple is in talks with record labels, seeking to lower the royalties it pays them for streaming music. The goal in Cupertino, is for Apple to slice in half the price it charges for streaming tunes with Beats Music. The current rate is $9.99 a month. Apple didn't arrive at the $4.99 figure by pulling a piece of paper with that figure out of its hat.The tech titan realized that the average iTunes customer spends a maximum of $60 a year to download music. That works out to $5 per month. Even if cutting the price in half doesn't bring in enough new blood ...
from PhoneArena - News http://ift.tt/1t4JzSs
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