Google posts third-quarter growth in earnings, but ad revenues trending downward

Google is making a lot of money, but even increasing revenues have not allayed the fears of some investors, who saw the decline in ad-based income to continue its downward trend, sending Google stock down about 3% on Friday.



Paid clicks actually increased by 17% for Google in the third quarter, but that was down from 25% growth in the preceding quarter despite a slowdown in the decline of ad rates. “Cost per click” (CPC) declined only 2% year over year, compared to a previous drop of 6%.



All told, Google made $16.52 billion for the quarter ending September 30th, up from $13.75 billion ...



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