According to a report published on Thursday, many online companies are using a pricing scheme known as discriminatory pricing, or price steering. This allows a site like Travelocity to offer iOS users a price quote $15 cheaper than it gives to non-iOS users of its site. A study conducted by Northwestern University found that of 16 sites tracked, 6 of them employed this type of pricing scheme despite the lack of a warning to customers.For example, if you use a mobile device to browse Home Depot's website, you are likely to be steered to a product that is $100 more costly than the product ...
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