BBM now offering "Dumb Ways to Die" sticker pack

With BlackBerry off the respirator and looking more pink in the face each day, what are we to make of the latest sticker pack available from the BBM Store? Titled "Dumb Ways to Die," the stickers aren't totally morose. The concept actually comes from a Metro Trains public service announcement from Australia, back in 2012.



But that wasn't it for the characters used in the campaign. An insurance company in Canada, Empire Life, licensed "Dumb Ways to Die" from Metro Trains. We can see how the characters and the title would fit in perfectly with an insurance company's advertisements. Additionally, ...



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