OnePlus has been knocked for using an invitation system to sell its flagship-quality phone. But those wondering why the manufacturer made it so difficult to obtain a OnePlus One, are probably not taking into consideration the economics of competing in this business. Company founder Carl Pei explains that with margins as thin as they are, the trick is to make sure that there isn't too much inventory left when sales come to a halt.Sales of the OnePlus One have been far greater than Pei envisioned that they would be. At the beginning, the goal was to ship 30,000 units. Pei said that 50,000 ...
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