Saturday, December 20, 2014

Here's the story behind Apple's 2014 Holiday ad, "The Song"

Last week, we showed you Apple's 2014 holiday ad called "The Song". The 90 second commercial told the story of a young woman who happened to come across an old vinyl recording that her grandmother made for her grandfather (who had apparently passed away a few years back). Using a variety of Apple devices, the woman adds her voice to the recording, in effect creating a duet. In addition, she overdubs some of her own guitar work on the song. Of course, the tears flow when the grandmother is listening to the re-mixed recording as it plays over earphones connected to an Apple iPhone 6 Plus.



Apple ...



from PhoneArena - News http://ift.tt/1GF4q3D

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