IBM's annual online report found that 20.4% of online purchases this year came from a mobile device

Every year right after Christmas, IBM reports its analysis of online and mobile sales. This year, Big Blue discovered that 57.1% of all online shopping traffic belonged to mobile devices. That is a healthy 18.6% increase over last year's numbers. Breaking those numbers down, smartphone traffic (40.6%) out numbered the traffic that came from tablets (15.9%). But when actual sales were examined, 18.4% of online sales originated from a slate, while only 16.3% came from a smartphone. Overall, purchases made on a mobile device accounted for 20.4% of online sales this year. But on Christmas Day, that ...



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