Guys may groan at the thought of going to the mall with their significant others, but when it comes to shopping and buying on their smartphones, guys know how to go on a spree.A survey conducted by Interactive Advertising Bureau (IAB) and Verizon of 2,013 adults found that there is a wide gender difference when it comes to shopping and buying via a smartphone.
Three quarters of male respondents aged 18-34 shop using their smartphone at any given time during a month whereas only 59% of women in the same age group responded likewise. That demographic as a whole is also the big spenders ...
from PhoneArena - News http://ift.tt/1zFZj1g
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