Instagram soft launches Bolt messaging in 3 companies

Recently, Instagram accidentally started pushing in-app ads for a new "one tap photo messaging" app called Bolt. No one was exactly sure what it was, but it was claimed to be something of a Snapchat competitor. Today, Instagram started a soft launch of Bolt in 3 countries, and we finally know what the app is.

At its core, Bolt is similar to Snapchat in that you can send photos or videos to friends, and those messages will disappear after being viewed. But in practice, Bolt actually works almost identically to Taptalk. If you tap on a friend's icon, you'll send a picture; and, ...



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