Companies like chocolate manufacturer Hershey, ticket re-seller StubHub and Hotels.com, are turning to a new model to attract mobile users to their sites. These companies are willing to pay all data costs, or offer extra data to those willing to view a movie trailer, sign up for a free trial, or visit a company website. This practice could help those deep-pocketed firms willing to pay mobile carriers, gain an advantage over the competition.It is the possibility that the rich can get richer, that has U.S. regulators cautious about this practice. A new service starting this week, called Freeway, ...
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